Alternative Media (Culture, Representation and Identity) by Chris Atton

By Chris Atton

During this booklet, Chris Atton bargains a clean advent to replacement media: one that isn't restricted to `radical' media, yet may also account for more recent cultural varieties akin to zines, fanzines, and private web pages. substitute Media: Examines how and why humans produce and use replacement media - to make that means, to interpret, and to alter the area during which they stay includes a wide selection of other media and attracts on examples from either the U.S. and uk Locates modern substitute media of their cultural, old and political contexts  

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Again, though, the multi-dimensionality of the model suggests a conceptual space wider than journalism tout court - are zines journalism? What is the relationship of anarchist web sites and Internet discussion lists to journalism? The range of media products and activities available to the present model encourages a hybridized field that comprises cultural (artistic, literary) practices and journalistic practices and that admits of extremes of transformation in products, processes and relations between the two.

Of the other titles mentioned in this chapter, SchNEWS is handed out free on the streets of Brighton, where it is produced. Green Anarchist has a more extensive street-selling network, but only 600 copies from its present circulation of 2,500 are sold in this way. What is startling about The Big Issue is its success with this method. This is in part due to the large numbers of vendors the system has attracted by providing work that raises their self-esteem and makes them money (Berens, 1997). In Scotland the paper has 1,000 vendors; in London it has almost 6,000.

In it, elements 1-3 indicate products and 4-6 processes. It is these six elements that form the basis of the model presented here. The broad division into products and processes does imply independence, however. The social processes will activate and inform the development of the products to the extent that each position in a communications circuit such as Darnton's will be amenable to radicalization in terms of products and processes, resources and relations. ). 'Positions' becomes too fixed a term for them, since there may be overlap; for example, between the roles of writer, editor, publisher and distributor of a zine.

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