By Bernd H. Schmitt
Company leaders want daring thoughts to stick correct and win. Schmitt exhibits the way to convey daring considering into your enterprise through sourcing colossal principles and executing them creatively.
Read Online or Download Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind PDF
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Extra info for Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
You sketch out three future scenarios: a future environment where fossil fuels are abundantly available, another one where they are quite limited, and a third with an extrapolated status quo. You choose a point in the future (say, ten years out) and start with the bright scenario. What SWOTs does it offer? Then you evaluate the SWOTs of the dark scenario, and then the SWOTs of the extrapolated status quo. Next, you generate ideas about how to respond to these future scenarios, taking into account the SWOTs.
But what exactly happens in the middle phases? How do you achieve incubation and illumination? Recent brain research tells us that the development of innovative solutions depends on the ability to coactivate anatomically distinct areas that store different forms of knowledge. 2 When these distinct areas are activated simultaneously, we access the connections needed for creative solutions. When I asked Dr. Kenneth Heilman, professor at the University of Florida's College of Medicine in Gainesville and an expert on creativity and the brain, about the details of this process, he told me that a particular neural system, the frontal lobe-locus coeruleus, seems to be involved in this connection process.
In the fourth phase, you evaluate and verify the creative outcome. The actual creative ideas, however, are generated in the two middle phases of incubation and illumination. It is re- 1j r vealing that these two phases are described with terms that seem to conceal more than they reveal. The notion is as follows. After you have immersed yourself in the problem, for a while nothing seems to happen. However, you are already incubating the idea; the idea is already inside you but has not yet reached your consciousness.