Business Games by Mawer J.

By Mawer J.

Enterprise video games is a photocopiable source publication for academics of industrial English. Organised in 3 sections, difficulties, matters, and ethics, enterprise video games is designed to advertise vigorous type dialogue in over 70 dialogue parts.

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Its main focus, however, is likely to be on improving average profit, by reducing costs through operations efficiency and increasing revenue through improved operations effectiveness at delivering its products and services. 2 sets out some typical decisions which need to be taken in two very different types of operation, clustered under the four areas. 2 Some decisions in each decision area for a hotel chain and an automobile manufacturer Hotel chain Decision area Automobile manufacturer How many rooms and other facilities should each hotel have?

We devote two chapters to these areas. Chapter 6 will deal with the strategic improvement, and Chapter 7 with product and service development. Why these decision areas? All these decision areas will be familiar to managers in a wide variety of operations. However, it is possible to support this intuitive list of decision areas with a slightly more rigorous approach. To do this let us indulge in some simple ratio analysis. Essentially, ratio analysis is an attempt to decompose a fundamental ratio of some element of performance into other ratios by inserting the same measure on the top and bottom of the resulting ratios.

However, market segmentation is also important in shaping operations strategy. The same needs that define markets will shape the objectives for operation’s attempt to satisfy those needs. Similarly, how an organisation chooses to position itself in its market will depend on how it feels it can achieve some kind of advantage over its competitors. This, of course, will depend on how its competitors have positioned themselves. Although one particular segment of a market may look attractive, the number of other companies competing in it could deter any new entrants.

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