Conjoint Measurement: Methods and Applications by Anders Gustafsson, Andreas Herrmann, Frank Huber

By Anders Gustafsson, Andreas Herrmann, Frank Huber

This attention-grabbing e-book covers all of the contemporary advancements in conjoint research. major scientists current varied facets of the speculation and functions of this method. a large choice of versions, ideas, and purposes are mentioned, together with normative types that maximize go back, extension of choice-based conjoint simulations, latent classification, hierarchical Bayes modeling, new selection simulators, and normative versions for representing aggressive activities and reactions (based on online game theory).

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1994), Latent Class Inequality Constrained Least Square Regression, working paper, University of Karlsruhe. , Lutz, U. and Aust, E. , Lenski, W. , Information systems and Data Analysis, Studies in Classification and data analysis, and knowledge organization, 4, 415-424. Goldberg, S. , Green, P. and Wind, Y. (1984), Conjoint Analysis of Price Premiums for Hotel Amenities, Journal of Business, 57, 111147. Green, P. E. and Rao, V. R. (1971), Conjoint Measurement for Quantifying Judgemental Data, Journal ofMarketing Research, 8, 355-363.

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The Role of Consumer Preferences in fine-tuning the Product Market Fit, International Marketing Review, 12, 38-52. Diller, H. (1991), Preispolitik, Stuttgart. Conjoint Analysis as an Instrument of Market Research Practice 35 Eggenberger, C. and Hauser, C. (1996), Conjoint Measurement zur Gestaltung von intemationalen Telefondienstleistungen, Schmalenbachs Zeitschriftfiir betriebswirtschaftliche Forschung, 48, 541-859. Finkbeiner, C. T. (19~8), Comparison of Conjoint Choice Simulators, Proceedings of the Sawtooth Software Conference on perceptual mapping, Sun Valley, 75-105.

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