Corporate Foresight: Towards a Maturity Model for the Future by René Rohrbeck

By René Rohrbeck

Have you ever puzzled why even huge businesses fail whilst confronted with adjustments of their setting? might you be shocked to profit that the common lifestyles expectancy of a Fortune 500 corporation is under 50 years? This e-book offers findings from 19 case reports in multinational businesses similar to Siemens, Volkwagen, basic electrical, Philips and Deutsche Telekom. René Rohrbeck proposes a adulthood version to evaluate how ready a firm is to reply to exterior (disruptive) swap. He makes use of facts from 107 interviews with board participants, company strategists, innovation managers, and company foresight pros to give and speak about top practices. utilizing illustrations to teach the advanced interplay of company foresight with different devices akin to innovation and strategic administration, René Rohrbeck offers the reader with wealthy insights on easy methods to make a company agile and reactive in the direction of swap. For students this ebook proposes a number of hypotheses and frameworks for destiny research.

"Both the version and perform examples contained inside make the ebook a valuable reference for firms trying to increase their skill to reach a altering environment." Peter Möckel and Heinrich Arnold of Deutsche Telekom Laboratories.

"His adulthood version and the pointed out most sensible practices give a contribution to either strategic administration and innovation administration conception and should support pave the best way towards a greater realizing of ways businesses can construct "dynamic capabilities". Hans Georg Gemünden of Technische Universität Berlin.

"The thesis of Rene´ Rohrbeck on company Foresight may help managers create an knowing approximately its breadth and intensity; they are going to learn how to understand what to anticipate from their investments and to pass judgement on the effectiveness in their company Foresight practices. Martin G. Möhrle of collage of Bremen.

"With this e-book, the writer opens new views, contributes helpful empirical proof, and generates very important new insights, on the way to take study and administration perform in company Foresight to a brand new level." Ulrich Krystek of Technische Universität Berlin.

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Additional resources for Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm

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Richard Leifer calls innovations radical if they can deliver a fivefold to tenfold increase in product performance, if they introduce entirely new product performance measures, or if they introduce a cost reduction of at least 30% (Leifer 1997:134). More recently, the degree of innovativeness has been understood as a four-dimensional measure, with a market, technological, organizational, and environmental dimension (Gem€ unden et al. 2007:410; Gem€unden and Kock 2009:3). In the research on radical innovations, at least four major findings are of interest in the context of corporate foresight.

In addition, surveys have continuously confirmed that building such systems remains a top priority in corporate boardrooms (Roll and Weber 2006:200; Liebl 2005:123; Schwarz 2007:244), but so far the level of implementation of successful systems remains low (Liebl 2005:123; Herzhoff 2004:189). 2 Objectives and Research Questions In this thesis, I argue that corporate foresight can play the important role that has been proposed by practitioners and scholars alike. To do so, more knowledge is needed about best practices and the context in which they are most effective.

5 (continued) Authors, year Stevens and Burley (2003) O’Connor and Veryzer (2001) Chandy and Tellis (2000) Chandy and Tellis (1998) n¼9 Type of research Inductive Conceptual Case n ¼ 194 n ¼ 93 n ¼ 267 Deductive Econometric Econometric vary dramatically across firms and are tied closely to firms’ resource base The personalities of individuals involved in the initial phase of new business development projects influence project success Identifies visioning as a key capability for enhancing radical innovation success.

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