Creating the Perfect Design Brief: How to Manage Design for by Peter L. Phillips

By Peter L. Phillips

In the single e-book of its variety, now revised and up to date with the newest study at the subject, veteran layout advisor Peter L. Phillips deals the instruments for achievement received from approximately thirty years of constructing company and model id courses. Readers will realize the simplest codecs for layout briefs, the right way to constitution the absolute best group, what distinguishes a superb layout short from an sufficient one, easy methods to use the short in undertaking monitoring, as a measuring software, as a way of having acclaim for a layout answer, and lots more and plenty, even more. through overlaying all the crucial components of a good layout short, this specified and empowering consultant may also help you to make sure that the objectives of your company layout method are met.

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Phase 6 – Implement approved design solution. The project has been scheduled to be complete by (date). The budget for this project has been set at (amount). Chapter 03 01/21/2004 32 8:15 PM Page 32 Creating the Perfect Design Brief I am using a real example here, though an agreement I have with the company prohibits me from revealing the company’s name or their competitors’ names. I am using this example because it is actually very good. However, I do believe there is some missing information in the phase section, which I will deal with in some detail later.

Next, the co-owners review the details of the project that they discussed in their preliminary meeting. Review what we are doing, why we are doing it, what the business objectives and outcomes are, and who the stakeholders are; then identify who will actually be doing the design work. At this point, the design brief project team is invited to comment and/or ask questions. Each member of the team should also be asked for his or her specific inputs to this project. A word of caution here. This is not a meeting to design anything.

A well-written design brief is a written agreement, or contract, between the parties involved with the project. A design brief is also a road map, if you will, that defines the various steps that will be followed from the inception of the project to its completion. Design briefs must include a considerable amount of both business strategy and design strategy. In fact, it is helpful to think of a design brief as a business plan. It is likely that most of your nondesign business partners in a design project have been to a business school.

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