Diversification Strategy: How to Grow a Business by by Graham Kenny

By Graham Kenny

Diversification is a subject that increases its head in tricky and turbulent monetary instances and is visible as a massive alternative for growth.  Out of necessity it's now again within the administration agenda. Diversified agencies are all over - within the inner most, public and not-for-profit sectors. With diversification comes hassle, and if the numerous actions of those firms aren't conducted successfully, their very range may end up in significant inefficiency or perhaps company failure. Diversification process establishes a blueprint for effectively coping with diversification.  The emphasis is on what profitable and unsuccessful diversifiers do, in addition to on the powerful practices of targeted firms. Using illuminating case reports, it analyzes the entire procedure intimately and describes the seven features of winning diversifiers.  It bargains best-practice advice for effectively coping with various firms and the enterprise devices inside them.

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2006. Street fighter takes on the state. The Sydney Morning Herald, November 4-5: 41 & 44. 8 See Standard & Poor’s, 2005. Stock appreciation ranking system (STARS): Methodology, analysis, & performance attribution, June. 9 Standard & Poor’s, 2005. Standard & Poor’s quality rankings: Portfolio performance, risk, and fundamental analysis, October. 10 A rule-of-thumb figure of 15 per cent for ROE is also considered a desirable target. See McClure, B. 2003. Keep your eyes on the ROE. com, October 1.

14 This page intentionally left blank Chapter 2 What is Diversification? 15 What is diversification? It turns out that this isn’t an easy question to answer – not for academics, nor for managers. ”1 It creates a real dilemma for managers too! It also does little to give managers confidence in the results of diversification research. I’ve observed that one of the problems managers face in dealing with diversification is its definition. What stands as diversification for one manager within an organization may not for another.

For his achievements he was one of the Sunday Times’ top five businessmen in 1992 and was voted South Africa’s Top Manager of the Year in 2002 in the Corporate Research Foundation’s publication South Africa’s Leading Managers. Though South African based, the company has significant operations also in the United Kingdom, Europe, New Zealand, Ireland and Australia. Its foundation business was in food service in 1988, providing supplies to hotels, restaurants, clubs and canteens. Its operating divisions now are Services, Food-service Products, Commercial Products, Automotive Products and Corporate Services – the last being a bit of a catchall.

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