Handbook of Media Branding by Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart

By Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots

This complete instruction manual severely addresses present concerns and achievements within the box of media branding. through discussing media branding from diversified viewpoints, disciplines and learn traditions, this booklet deals clean views and identifies components of curiosity for extra learn. The authors spotlight the peculiarities of this box and exhibit hyperlinks and commonalities with different parts of research inside conversation technology. The chapters tackle varied learn components, comparable to society-, content-, management-, viewers- in addition to advertisements points of media manufacturers. This instruction manual therefore brings jointly contributions from assorted components making it a useful source for researchers and specialists from drawn to media branding.

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M. Chan-Olmsted and R. Shay practical consumer benefits of the availability of big data by consistently streaming sports and news information into customized news tickers on the bottom of one’s television, to tracking what products are in the fridge and sending out mobile alerts when a household is getting a low on milk and other beverages (Cisco, 2014). From an organizational perspective a 2012 study conducted by IBM and the University of Oxford’s Said Business School demonstrated that more and more companies are recognizing the competitive advantages that can be derived from big data.

Carter, B. (2014a). For Katie Couric, shift to web from TV is complete. The New York Times. com. Accessed July 25, 2014. M. Chan-Olmsted and R. Shay Carter, B. (2014b). Strong finish to 2013 for Netflix as profit and subscriptions soar. The New York Times. com. Chan-Olmsted, S. M. (2006). Issues in media management and technology. In Albarran, A. , Chan-Olmsted, S. , & Wirth, M. O. ), Handbook of management and economics (pp. 251–273). New York, NY: Routledge. Chan-Olmsted, S. (2011). 0. The International Journal on Media Management, 13(1), 3–19.

The Journal of Product & Brand Management, 16(3), 178–187. eMarketer. (2013). Leading benefits of big data usage according to agencies and brand executives in the United States as of August 2013. com. emarketer. com. Accessed January 6, 2014. Forbes. (2014). BrandVoice. com. com. Accessed January 6, 2014. Gaffney, J. (2009). Forrester redefines rules of customer engagement. econsultancy. com. Accessed December 4, 2013. Gates, B. (1996). Content is king. Craig Bailey. net. Accessed January 6, 2014.

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