The Lean Product Playbook: How to Innovate with Minimum by Dan Olsen

By Dan Olsen

The lacking guide on easy methods to observe Lean Startup to construct items that buyers love

The Lean Product Playbook is a realistic advisor to construction items that consumers love. even if you're employed at a startup or a wide, confirmed corporation, we know that development nice items is difficult. so much new items fail. This booklet is helping increase your possibilities of construction profitable items via transparent, step by step assistance and suggestion.

The Lean Startup circulate has contributed new and necessary rules approximately product improvement and has generated plenty of pleasure. besides the fact that, many businesses have not begun to effectively undertake Lean considering. regardless of their enthusiasm and familiarity with the high-level options, many groups run into demanding situations attempting to undertake Lean simply because they think like they lack particular information on what precisely they need to be doing.

If you have an interest in Lean Startup ideas and need to use them to increase successful items, this ebook is for you. This publication describes the tilt Product method: a repeatable, easy-to-follow technique for iterating your solution to product-market healthy. It walks you thru tips to: ensure your objective clients establish underserved buyer wishes Create a successful product process select your minimal practicable Product (MVP) layout your MVP prototype attempt your MVP with shoppers Iterate swiftly to accomplish product-market healthy

This publication was once written by way of entrepreneur and Lean product specialist Dan Olsen whose adventure spans product administration, UX layout, coding, analytics, and advertising throughout quite a few items. As a hands-on advisor, he subtle and utilized the recommendation during this booklet as he helped many businesses enhance their product method and construct nice items. His consumers comprise fb, field, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, builders, agents, analysts and an individual who's keen about development nice items will locate The Lean Product Playbook an essential, hands-on source.

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Additional info for The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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Two well-known systems used to identify industries are the Standard Industrial Classification (SIC) codes and the North American Industry Classification System (NAICS). Determine Your Target Customer (Step 1) Psychographic Segmentation Psychographics are statistics that classify a group of people according to psychological variables such as attitudes, opinions, values, and interests. For the same app, you might describe your target customers as moms who enjoy using social media and like sharing pictures of their babies with friends and family.

6 The Lean Product Playbook Prior to its launch, that market didn’t exist. You also see active competition in many markets, with companies trying to gain market share through product innovation. The Product-Market Fit Pyramid separates the market into its two distinct components: the target customers and their needs. The needs layer is above the target customers layer in the model because it’s their needs that are relevant to achieving product-market fit. As you try to create value for customers, you want to identify the specific needs that correspond to a good market opportunity.

Minimizing rework is a key tactic for eliminating waste. In addition to helping you achieve product-market fit, the Lean Product Process also enables you to do so more quickly by reducing rework. Achieving Product-Market Fit with the Lean Product Process To be clear, you will have some rework with the Lean Product Process. It is an iterative process that requires you to revise your hypotheses, designs, and product as you make progress—all of which could be considered rework. The goal of the process is to achieve product-market fit as quickly as possible.

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